Privacy Policy
This Privacy Policy ("Privacy Policy") describes how The Trivia Lab operated by Landmark Media Group LLC and its parent company, subsidiaries, and affiliates (collectively, "Landmark Media Group," "we," "us," or "our") may collect, use, and share your personal information in connection with our website www.thetrivialab.com and any other websites that include an authorized link to this Privacy Policy (collectively, the "Website"), our email communications, our social media pages, and the other services, quizzes, contests, sweepstakes, and features that we offer (collectively, and together with the Website, the "Platform"), and the choices and rights you have regarding your personal information.
Some region-specific terms may apply to you and those terms are referenced in the sections below.
By accessing and using our Platform, you explicitly accept, without limitation or qualification, the collection, use, and transfer of the personal information provided by you in the manner described in this Privacy Policy. If you disagree with the way we collect and process personal information, please do not use our Platform.
We reserve the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by email or by posting a notice on the Platform. Your continued use of the Platform after changes constitutes your acknowledgement of such changes.
Last Updated: March 2026
When the Privacy Policy Applies
This Privacy Policy applies to the information we collect when you subscribe to, access, browse, or otherwise use the Platform.
Information We Collect
We and third-party vendors, advertising networks, internet service providers, and analytics providers use technologies such as cookies, flash cookies, web beacons, local storage, session replay technologies, pixels, and JavaScript applications to collect information when you interact with the Platform.
We may collect the following categories of personal information:
Contact Information
Email address, name, or social media handle.
User Submissions
Text, quiz responses, leaderboard names, comments, images, audio, or video you submit, along with associated metadata.
Marketing Preferences
Preferences for receiving newsletters and details about engagement with our communications.
Account Information
Registration or profile details related to accounts created on the Platform (if applicable).
Survey and Sweepstakes Responses
Contact and other information you provide in response to surveys, promotions, or contests.
Demographic Information
City, state, postal code, age range, gender, interests, education level, occupation, and related information voluntarily provided.
Online Activity Information
Pages viewed, time spent on pages, navigation paths, interaction timestamps, email engagement data, quiz participation metrics.
Device Information
Operating system, browser type, device model, advertising identifiers, IP address, and general location data (city/state level).
Communications
Information provided when contacting us with questions, feedback, or support inquiries.
How We Use Personal Information
Our primary purpose in collecting personal information is to provide the Platform and requested services.
We may use personal information to:
To Provide the Platform
- Communicate about quizzes, updates, and promotions
- Manage user accounts and leaderboards
- Personalize content and advertising
- Deliver contests and sweepstakes
- Process transactions
- Send confirmations and notifications
- Provide support
- Maintain and improve Platform performance
- Monitor trends and usage activity
To Display Advertisements
We partner with advertising networks that may collect information for cross-context behavioral advertising, analytics, attribution, and reporting. These partners may recognize you across devices.
This activity may constitute "selling" or "sharing" under applicable state privacy laws.
To Send Newsletters and Promotional Communications
You may opt-out at any time using unsubscribe links.
For Research and Development
To analyze demographics, usage trends, and improve Platform functionality.
To Comply with Law
To respond to subpoenas, lawful requests, or legal process.
For Compliance, Fraud Prevention, and Safety
To protect the Platform, users, and business operations.
With Your Consent
When required by law.
To Create Anonymous or De-Identified Data
We may aggregate or de-identify personal information for lawful business purposes.
Sharing of Information
We may share personal information with:
- Service Providers (hosting, analytics, email, advertising technology vendors)
- Advertising Partners
- Related Companies and Affiliates
- Sweepstakes and Joint Marketing Partners
- Professional Advisors
- Authorities for legal compliance
- Business Transaction Participants
Publicly submitted content (such as leaderboard names or comments) may be visible to other users.
Links to Third-Party Websites
Our Platform may contain links to third-party websites. We are not responsible for the privacy practices of those websites.
Choices About Your Personal Information
You may:
- Review and update account information
- Opt-out of marketing emails
- Control cookies through browser settings
- Opt-out of interest-based advertising via:
- Network Advertising Initiative
- Digital Advertising Alliance
- Device-level advertising settings
We currently do not respond to "Do Not Track" signals.
Notice to California Residents (CCPA / CPRA)
This section applies only to California residents.
Categories of Personal Information Collected
- Identifiers
- Customer Records
- Protected Classifications (if voluntarily provided)
- Commercial Information
- Internet/Network Information
- Sensory Information (if submitted)
- Professional Information (if provided)
- Inferences
Personal Information Sold or Shared
We may "sell" or "share" Identifiers, Internet Activity Information, Commercial Information, and Inferences with:
- Advertising Partners
- Service Providers
- Related Companies
- Sweepstakes Partners
We do not knowingly sell or share personal information of California residents under 16.
Your California Privacy Rights
- Right to Delete
- Right to Know / Access
- Right to Correct
- Right to Opt-Out of Sale/Sharing
- Right to Non-Discrimination
To exercise rights: info@landmarkmediagroup.com
Subject: CCPA Consumer Request
We will verify your identity and respond within 45 days as required by law.
Global Privacy Control (GPC)
We recognize and honor Global Privacy Control (GPC) signals as a valid request to opt-out of the sale or sharing of personal information for that browser or device.
Notice to Nevada Residents
Nevada residents may submit "sale" opt-out requests to:
privacy@landmarkmediagroup.com
Subject: Nevada Opt-Out Request
U.S. State Privacy Laws Addendum
Residents of other states may have rights to:
- Access personal data
- Correct inaccuracies
- Delete personal data
- Opt-Out of targeted advertising
Requests may be submitted to privacy@landmarkmediagroup.com
Subject: Privacy Request
Children's Privacy
The Platform is not intended for use by anyone under 16, and we do not knowingly collect personal information from children under 16.
Notice to Non-U.S. Users
The Platform is operated in the United States. Information may be processed in the U.S. and other jurisdictions where our service providers operate.
How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards. No system is completely secure.
Contact Information
If you have questions regarding this Privacy Policy:
privacy@landmarkmediagroup.com
© 2026 Landmark Media Group LLC
All Rights Reserved